Social Media Buzz

Published: Sep 07, 2016
Social media channels represent a wealth of market intelligence. These streams contain thousands of candid, unbiased opinions and conversations generated directly from providers, patients, and opinion leaders.

The volume of content on social media about ASCO notably increases each year. Last year’s ASCO meeting was a record-breaking year, both in terms of the number of abstracts submitted and in the volume of social media posts.

Application      Key Insights
     Discover influences of the social Web-whether providers, patients, or advocates-and leverage their voice for your brand
      Pick up on real-time buzz around data read-outs, product theaters, and other conference-focused marketing strategies
     Evaluate your competition's strength and weaknesses among influencers and prescribers
     Uncover unmet needs to fuel product development ideas or to give your product an advantage

HRA Offers expertise in the social media realm with both digital landscape assesments and competitive intelligence.